Undercover

Launched by Jun Takahashi in Tokyo in 1990, Undercover bridges street culture and high-concept design with a restless, subversive spirit. Influenced by punk, art, and youth movements, the brand gained international recognition after joining the Paris Fashion Week calendar in the early 2000s. Undercover is known for its narrative-driven collections, unexpected fabric combinations, and tension between chaos and refinement. Blurring the boundaries between fashion and commentary, the label continues to channel rebellion into meticulously crafted garments that feel both intimate and insurgent.