Hysteric glamour

Hysteric Glamour is a Japanese fashion brand founded in 1984 by designer Nobuhiko Kitamura. Renowned for its bold graphics, rebellious attitude, and distinctive blend of American pop culture influences, the brand has become one of the most influential names in Japanese streetwear and contemporary fashion.

Drawing inspiration from 1960s and 1970s rock music, punk culture, vintage Americana, and underground art, Hysteric Glamour developed a unique aesthetic that combines edgy imagery with high-quality craftsmanship. The brand is particularly recognized for its graphic T-shirts, denim, leather jackets, and garments featuring provocative artwork, retro typography, and references to music, film, and youth culture.